Johor Bahru has long been a popular destination for jewellery shopping. Thanks to the favourable exchange rate, extensive selection and competitive pricing, many shoppers from both Malaysia and Singapore visit JB to buy gold jewellery, wedding jewellery, investment gold and custom-made pieces.
Whether you are shopping for a 916 gold bracelet, a 999 gold investment piece, a wedding set, baby full-month gifts or customised jewellery, choosing a reputable goldsmith is essential. The best goldsmiths offer transparent pricing, quality craftsmanship, certified gold purity and reliable after-sales service.
From traditional family-owned jewellery stores that have been operating for generations to modern jewellery chains with contemporary collections, these are some of the best goldsmiths in Johor Bahru.
| Goldsmith | Best For | Highlights | Address | Contact |
| SMS Deen Jewellers | Best overall goldsmith | Extensive collections, wedding jewellery and strong reputation | 41 Jalan Trus, Johor Bahru | +607 207 1705 |
| SK Jewellery | Best modern jewellery collections | 999 gold, bridal jewellery and contemporary designs | Mid Valley Southkey & City Square | +607 338 3611 |
| Tian Si Jewellery | Best for gold investment pieces | Strong reputation and extensive gold selections | Mount Austin & Mid Valley Southkey | +607 361 0028 |
| Kedai Emas Ros Merah | Best trusted local goldsmith | Established local jeweller with strong customer following | Taman Century & Pandan | +6012 529 7022 |
| MS Gold & Diamonds | Best customer service | Gold jewellery, diamonds and personalised assistance | Taman Tampoi Indah | +6012 572 6916 |
| Kedai Emas Shun Heng | Best heritage goldsmith | More than 30 years of jewellery craftsmanship | Johor Bahru | Check latest branch details |
| Ruthvheer Goldsmith | Best Indian wedding jewellery | Traditional gold jewellery and bridal collections | Permas Jaya | +6017 553 3446 |
| Tai Hin Goldsmith | Best traditional city-centre goldsmith | Long-standing Jalan Trus jeweller | 25 Jalan Trus, Johor Bahru | +607 207 2429 |
| Akshaya Goldsmiths & Jewellery | Best South Indian jewellery | Traditional gold ornaments and wedding jewellery | Danga Utama, Skudai | +6012 975 3372 |
| Kwong Chan Tuck Kee | Best old-school goldsmith | Established family-run jewellery business | 126 Jalan Trus, Johor Bahru | +607 207 2494 |
1. SMS DEEN Jewellers (Johor)
If there is one name that consistently appears when people discuss gold shopping in Johor Bahru, it is SMS Deen Jewellers. Located along Jalan Trus in the city centre, the store has built a strong reputation among both locals and Singaporean shoppers. Its extensive range of gold jewellery, bridal jewellery and investment pieces makes it a one-stop destination for many buyers.
The store is particularly popular for wedding purchases because of its broad selection and experienced staff. Whether you are shopping for a simple gold chain or an elaborate bridal set, there is usually a wide variety to choose from.
Address: 41 Jalan Trus, Bandar Johor Bahru, 80888 Johor Bahru
Contact: +607 207 1705
2. SK Jewellery, The Mall Mid Valley Southkey
SK Jewellery has become one of the most recognisable jewellery brands in Malaysia. The brand specialises in contemporary gold jewellery, bridal collections and 999 pure gold pieces. The Mid Valley Southkey outlet is particularly popular among shoppers who prefer buying jewellery in a modern mall environment.
Unlike some traditional goldsmiths that focus heavily on classic designs, SK Jewellery places greater emphasis on modern styling and contemporary collections. Younger buyers often appreciate the more fashion-forward designs.
Address: F-020, Level 1, Mid Valley Southkey, Johor Bahru
Contact: +607 338 3611
3. Tian Si Jewellery (Austin)
Tian Si Jewellery has established a strong following among gold buyers in JB. With outlets in both Mount Austin and Mid Valley Southkey, it offers convenient access for shoppers across the city.
Many customers visit Tian Si for its extensive gold selections and strong reputation within the local jewellery community. The store carries both investment-focused pieces and jewellery intended for daily wear.
Address: 75G, Jalan Austin Heights 3, Taman Mount Austin, Johor Bahru
Contact: +607 361 0028
4. Kedai Emas Ros Merah Taman Abad
Kedai Emas Ros Merah is one of Johor Bahru’s most trusted local goldsmiths. The business has developed a loyal customer base thanks to its long-standing presence and reputation for honest service.
For many locals, Ros Merah is the type of neighbourhood jeweller that families return to repeatedly over the years. The store carries a broad range of traditional and modern gold jewellery suitable for different budgets.
Address: 69 & 70, Jalan Harimau Tarum, Taman Century, Johor Bahru
Contact: +6012 529 7022
5. MS GOLD & DIAMONDS- JOHOR BAHRU
MS Gold & Diamonds has quickly become one of the highest-rated jewellery stores in Johor Bahru. Customers frequently praise the service, professionalism and personalised shopping experience.
In addition to gold jewellery, the store also carries diamonds and other fine jewellery pieces. Buyers looking for guidance during major purchases often appreciate the hands-on assistance provided by the team.
Address: 18, Jalan Titiwangsa 3/2, Taman Tampoi Indah, Johor Bahru
Contact: +6012 572 6916
6. Kedai Emas Shun Heng
Kedai Emas Shun Heng is one of the more established jewellery businesses in Johor Bahru, with more than three decades of experience in the trade. The company specialises in both traditional and modern jewellery designs and continues to attract loyal customers seeking heritage craftsmanship.
For buyers who appreciate long-standing family-run businesses, Shun Heng offers a reassuring combination of experience and local reputation.
7. Ruthvheer Goldsmith
Ruthvheer Goldsmith is particularly well known among customers shopping for Indian wedding jewellery and traditional gold ornaments. The store carries a variety of bridal pieces, necklaces, bangles and ceremonial jewellery.
For couples planning Indian weddings, it is one of the more specialised jewellery retailers in the Johor Bahru area.
Address: Permas City, Permas Jaya, Johor
Contact: +6017 553 3446
8. Tai Hin Goldsmith
Located along historic Jalan Trus, Tai Hin Goldsmith represents the old-school side of Johor Bahru’s jewellery trade. The business has served generations of customers and remains part of the traditional jewellery district in the city centre.
Its location makes it convenient for shoppers exploring the older parts of downtown Johor Bahru.
Address: 25 Jalan Trus, Bandar Johor Bahru
Contact: +607 207 2429
9. Akshaya Goldsmiths & Jewellery
Akshaya Goldsmiths specialises in South Indian jewellery and traditional gold ornaments. Many customers visit specifically for wedding jewellery, temple jewellery and ceremonial pieces.
The store’s niche focus makes it particularly useful for buyers seeking traditional Indian designs that may not be widely available elsewhere.
Address: Danga Utama, Skudai
Contact: +6012 975 3372
10. Kwong Chan Tuck Kee
Kwong Chan Tuck Kee is another long-established jewellery business located along Jalan Trus. Like several traditional goldsmiths in the area, it has maintained a loyal customer base through years of service.
For shoppers who enjoy browsing traditional jewellery shops rather than large mall-based chains, it is worth adding to your list.
Address: 126 Jalan Trus, Bandar Johor Bahru
Contact: +607 207 2494
How to Choose the Best Goldsmith in JB
The best goldsmith depends on what you are buying.
If you are shopping for wedding jewellery, SMS Deen, Tian Si Jewellery and Ruthvheer Goldsmith are particularly strong choices. For modern contemporary designs, SK Jewellery stands out. Those who prefer long-established family-run businesses may appreciate Ros Merah, Shun Heng, Tai Hin and Kwong Chan Tuck Kee.
When buying gold jewellery, always check gold purity, workmanship charges, buyback policies and certification details before making a purchase.
Why Do Singaporeans Buy Gold in JB?
Many Singaporeans shop for gold in Johor Bahru because of the favourable exchange rate and wider selection available. Some buyers also find that workmanship charges can be more competitive compared to certain Singapore retailers. Community discussions frequently highlight JB as a popular destination for gold shopping, particularly for wedding jewellery and investment pieces.
Frequently Asked Questions About Goldsmiths in JB
Is gold cheaper in JB than Singapore?
Pricing varies depending on gold rates, workmanship fees and exchange rates. Many buyers compare prices across both countries before purchasing. Community discussions frequently note potential savings in JB, especially on smaller pieces with lower workmanship charges.
Which goldsmith in JB is best for wedding jewellery?
SMS Deen Jewellers, Tian Si Jewellery, Ruthvheer Goldsmith and SK Jewellery are among the most popular choices for bridal and wedding jewellery.
Which goldsmith has the best modern designs?
SK Jewellery is particularly known for contemporary jewellery collections and modern styling.
Which area in JB has the most goldsmiths?
Jalan Trus in downtown Johor Bahru remains one of the traditional jewellery districts, with several established goldsmiths operating in close proximity.
Final Thoughts
Johor Bahru offers excellent options for gold jewellery shopping, whether you are looking for investment gold, wedding jewellery or everyday pieces. SMS Deen Jewellers remains one of the strongest all-round recommendations, while SK Jewellery excels in contemporary designs. Tian Si Jewellery has developed a loyal following among gold buyers, and Kedai Emas Ros Merah continues to be one of the city’s most trusted local goldsmiths.
For the best experience, visit several stores, compare workmanship charges and buyback policies, and take your time selecting pieces that suit both your budget and long-term goals.
